The insurance industry in Ghana, like other segments of the financial sector, is not only becoming highly competitive but also very sophisticated. Developments in information technology coupled with effects of globalisation are making today’s customer increasingly aware and sophisticated in his or her demands for insurance products and accompanying services. The ability to design and offer products that meet the needs and wants of the insuring public at the right price, right time and right place remains vital to the survival and profitability of insurance companies.

We at Vanguard Assurance Company are determined to remain ahead of the competition by continuous improvements and excellence in total customer care delivered by a well trained, well motivated inner-directed management team and workforce, using state of the art technology.

We will continue to radically innovate not only in our products but also our processes to keep our customers not just satisfied but always happy and delighted.

As we re-launch our website we are seeking to become much more accessible and responsive to the needs of our numerous customers not only in Ghana but also worldwide via the worldwide web.

It is my fervent hope and belief that www.vanguardassurance.com will deepen our relationship with our customers and other stakeholders and make us the insurer of choice.

The thrust of Vanguard’s marketing effort from now till 2011 is to ensure that in line with the strategic plan, Vanguard becomes a household name in insurances, the development of a vibrant agency force and equipping of our staff to better serve our customers.

Daniel Awuah-Darko
Executive Vice Chairman